What personally identifiable information is collected and how is it used?
When you order products or register on the site, we need you to provide your name, email address, mailing address, day phone number and credit card information (when ordering products only), as well as create a user name and password. This allows us to keep a user profile so that we may customize preferences for each specific user, as well as provide a faster method for user to submit information to Burpee and receive back either the information or products desired.
W. Atlee Burpee and Co recognizes that gardeners may want products other than the high-quality seeds, plants, and general merchandise that we offer. Therefore, from time to time, W. Atlee Burpee and Co may make customer information available to other reputable companies whose products or services we think you might find interesting.
You may always select not to provide information, to opt-out of receiving communications from us or to update your information at any time. Burpee.com gives users the following options:
- To modify your personal information, just go to "My Account" and the information is accessible. At this location, you can subscribe or unsubscribe from our e-mail newsletters and you can update any information that you have provided to us.
- Click on the "Unsubscribe" link included at the bottom of each of our e-mails and follow the instructions.
- Send an e-mail to our Customer Service department at firstname.lastname@example.org.
- Call our Customer Service representatives toll free at 1-800-888-1447.
- Send mail to the following postal address: W. Atlee Burpee and Co, 300 Park Avenue, Warminster PA 18974.
What navigational information is collected and how is it used?
Burpee.com logs the user's Internet Protocol Address (IP). An IP address is a number that is automatically assigned to your PC every time you browse the Internet. Information from IP addresses is used for system administration, to examine overall traffic trends, troubleshooting, and recognzing your growing zone to serve you relevant content pertaining to your growing area. This information is used only in the aggregate form.
Cookies, what are they and how are they used?
Most browsers are initially set up to accept these cookies. You may decide to reset your browser to refuse all cookies or to notify you when a cookie is being sent. However, if you decide to refuse all cookies please be aware that some Website features and Burpee services may be unavailable or may not function properly.
To opt out of Burpee advertising–related cookies, please follow the links below:
• General cookie tracking Opt–out://www.omniture.com/en/privacy/product#optout
• More information: //www.omniture.com/en/privacy/product
• Google Analytics Opt Out Browser Add-on https://tools.google.com/dlpage/gaoptout
• More Information: //www.google.com/ads/preferences/plugin/pluginfaq.html