Amid all the brewing brouhaha about Obamacare, the very foundation of healthcare scarcely gets
mentioned. By all means, let’s make health insurance available and affordable for Americans: at
the same time, let’s do our best to make it less necessary.
What we know as “health insurance” is in fact “sick insurance,” since it only kicks in once
we’re ill or injured. It’s really there to protect our finances rather than our physical
well-being. True health insurance would help us optimize and maintain our health, so we don’t
get sick in the first place, and run up those death-defying bills.
We should be directing our attention and resources to the front end of the healthcare arc,
shifting our focus from the doctor’s office or hospital (or grave) to the point of origin: the
garden, the wellspring of health-giving, disease-preventing vegetables and fruits. ObamaCare,
BurpeeCare is our company’s pet name for a program that lowers health care costs by boosting
Americans’ health. Burpee has, after all, been supplying American gardeners with seeds and
plants for 135 years. While we think it’s catchy, the name is not that important, the
concept—improving Americans’ health from the ground up—most assuredly is.
The garden offers a prettier prospect for healthcare than what’s currently on offer. In 2012,
healthcare expenditures in the U.S. cost a whopping $2.8 trillion. Some 75% of these healthcare
costs—and seven out of 10 deaths—arise from preventable diseases like diabetes, heart disease,
high blood pressure, stroke, and cancer.
Obesity, now afflicting 78 million American adults, plays a major role in promoting these
preventables. Our obesity epidemic is expensive—costing $190 billion in related healthcare
expenses and $153 billion in lost productivity. There is no mystery to why one-third of
American adults are obese and seven out of ten are overweight. Americans tend to consume vastly
more calories than they expend. The Great American Eating Disorder finds the people of our
great nation turning the food pyramid on its head, binging on unhealthy fats, salt and sweets,
while neglecting nutritious grains, fruits and vegetables. Too many Americans are, in effect,
eating themselves to death: dying from their diet.
How do we Americans like our food? Cheap, fast, abundant and effort-free. Nowadays, we eat half
of our meals outside the home, opting for fast food or snack-ready health-unfriendly “food
products.” The food industry meanwhile churns out more chow than Americans can safely consume:
producing 3,200 calories of food per American each day, when the average recommended daily
calorie intake is around 2,200 calories. Well, that surplus food—and calories—has to go
somewhere, and it does: plumping America’s expanding waistline.
Even if you are health-conscious, and each day consume the recommended five to 13 portions of
vegetables and fruits, anemic supermarket produce is robbed of much of its nutritional wallop
by premature harvesting and long-distance shipping. BurpeeCare invites Americans back to the
garden, where, in the place of high calorie, fatty, salty, prepared food—or jetlagged, shopworn
grocery produce, you can grow and harvest fresh, delicious, health-giving, life-sustaining
fruits and vegetables—and at a fraction of the cost of supermarket produce. Food doesn’t get
any fresher, purer, tastier, more convenient or less expensive than this. And have you ever
heard of anyone binging on green beans, tomatoes, zucchini, or raspberries? Me neither. The
garden delivers a harvest of nutritional and monetary dividends. Just a small patch of six to
eight tomato plants—yielding the reddest, tastiest, juiciest fruits you can imagine—represents
a savings of $5,000 a year, compared with purchasing those anodyne, flavor-free tomatoes at
your grocer’s. With BurpeeCare, health truly is wealth.
The garden, with its cheap, abundant and nutrition-packed fruits and vegetables, represents the
new face of health insurance: the best, most efficient way for Americans to eat right, keep in
shape, and prevent, well, preventable diseases.
BurpeeCare places responsibility for our healthcare not in the hands of the government,
insurance companies, doctors and hospitals, but with ourselves. It may not be the total
solution to all of our country’s healthcare woes, but it’s certainly the best place to
start—right in our own gardens.