Echinacea purpurea Magnus was the 1998 Perennial of the Year Award winner. With enormous flowers up to 6" across, it's a favorite for the back of the perennial border and beautiful in fresh arrangements. An exceptionally hardy perennial that is heat and drought tolerant. Grow in full sun to light shade in average, well-drained soil. Plants grow to 3 ft. tall. Flowers are in full color from July-September and attract butterflies.