Sow A Smile Campaign

Experience the power of flowers to bring happiness! Burpee is offering a free packet of cut flower seeds with each purchase of annual flower seeds or plants as part of our Sow a Smile campaign.

Flowers make people happy

The bond between humans and flowers crosses cultures, continents and millennia. Studies show that flowers make people smile, they unite us, make us friendlier, they create community, they even improve memory and the quality of life.

The effects of flowers

Jeannette Haviland-Jones, PhD of the Department of Psychology at Rutgers University, conducted several studies investigating the effect of flowers on human emotions. Her research revealed compellingly consistent evidence that flowers make people happy, and receiving a bouquet of flowers may even have a positive effect on brain chemistry. Her evidence was that recipients of bouquets inevitably exhibited a “Duchenne smile” when presented with the bouquet.

Duchenne Smile

Start with the soilThe Duchenne smile not only raises the corners of our mouths, but also raises our cheeks and crinkles the eyes. It is a reliable measure of positive emotion, and it elicits smiles in others.Celebrate the power of flowers, make someone smile and share the joy! Join Burpee in our Sow a Smile campaign.

Jeanette Haviland-Jones, Ph.D (Power of Giving Flowers Research Study)

Why Flowers?

Why flowers? Dr. Haviland-Jones proposes that flowers may actually have evolved to be pleasing to humans, who in turn began saving and sowing the seeds thousands of years ago. Like our relationship with pets, we may even think of flowers as a plant version of companion animals. They are primordial, connecting us to nature and to each other.

Sow a Smile Campaign

Steps (from the card):

Sow, Grow, Design, Make someone smile, Capture and Share

Article: What kind of flowers make the best Cut Flower for Bouquets?

Video: How to make the prettiest presentation

PDF: Read Dr. Haviland-Jones’ studies: STUDIES/RESEARCH


©2020 W.Atlee Burpee & Co