Soft, succulent strawberries are difficult to find store bought but they are very easy to grow.
Choose your type:
Day-Neutral/Everbearing strawberries produce flowers regardless of day length, as long as temperatures are between 40 and 85 degrees Fahrenheit. Day-Neutral and Everbearing varieties show similar production traits.
June-bearing strawberries initiate flowers under short days in the fall. The flowers open the following spring and produce fruit for around 4 to 6 weeks, from mid May to June.
Choose a location with light, sandy, well-drained soil with plenty of organic matter or plant in containers. Set strawberry plants so that the crown is level with the soil surface. To grow in rows, space plants 18-24" apart in rows 3-5' apart. Runners will form new plants and eventually form a solid bed. Apply a light mulch to keep weeds down, conserve moisture and keep fruit clean. Watering is very important in early summer and in the fall.
Pick the fruit as it ripens, when fully red. Pick with a short piece of the stalk attached.
Regular picking will help maintain fruiting. Fruits are best eaten straight off the plants,
although they can be frozen or preserved.