IMPORTANT: You are using an old browser. You will not be able to checkout using this browser for data security reasons. Please use another browser or upgrade this one to continue. Read more.

Echinacea, PowWow Wild Berry

Buy Any 3 Perennial Plants or Bulbs & Save 20%

Short Description

All-America Selections winner for 2010.

Full Description

Berry beautiful and berry prolific, this ruby-toned beauty produces a floriferous flurry of rose-purple 3-4" flowers with dark rose centers. This outstanding new variety, an AAS winner for 2010, produces a continuous flower show through the summer. Full-bodied, well-branching 20-24" plants require little dead-heading or upkeep.
Buy this product
Item # Product
Item#: 48310A
Order: 1 Pkt. (10 seeds)
- +
Add to Wish List

In Stock

Item#: 17091
Order: 1 Plant
- +
Add to Wish List

In Stock

Product properties

Zone This refers to the USDA hardiness zone assigned to each part of the country, based on the minimum winter temperature that a region typically experiences. Hardiness zone ranges are provided for all perennial plants and you should always choose plants that fall within your range.


Sun The amount of sunlight this product needs daily in order to perform well in the garden. Full sun means 6 hours of direct sun per day; partial sun means 2-4 hours of direct sun per day; shade means little or no direct sun.

Full Sun

Height The typical height of this product at maturity.

20-24 inches

Spread The width of the plant at maturity.

12-16 inches

Bloom Season The time of the year when this product normally blooms.

Fall, Summer

Resistant To Adverse garden conditions, such as heat or frost, deer or rabbits, that this product can tolerate well.

Cold, Deer, Drought, Heat, Rabbit

Plant Shipping Information

Plants begin shipping on:

Sep 12, 2016

(Click here for fall shipping schedule)


Item 17091 cannot ship to: AA, AE, AK, AP, AS, CN, FM, GU, HI, MH, MP, PR, PW, VI
See all Burpee plant shipping restrictions for your state

the burpee




since 1876


Enlarge Photo
Print Page


Introduction to Perennials
Perennials return year after year blooming on their own. Watch this introduction and discover how easy and rewarding growing perennials can be.
Watch video
Perennials Tour #2
Take a garden tour and see favorite perennial plants in a garden setting. In this video- Rudbeckia (Black Eyed Susan), Perennial Garden Phlox, Hibiscus and Silphium.
Watch video

Echinacea may be grown from seed sown early indoors and transplanted outside after frost, or sown directly in the garden in summer, or planted as a potted plant.

Sowing Seed Indoors:

  • Sow echinacea seeds indoors 8-10 weeks before outdoor planting date in spring using a seed starting kit
  • Cover the seeds lightly with 1/4 inch of seed starting mix
  • Keep the soil moist at 65-70 degrees F
  • Seedlings emerge in 10-20 days
  • As soon as seedlings emerge, provide plenty of light on a sunny windowsill or grow seedlings 3-4 inches beneath fluorescent plant lights turned on 16 hours per day, off for 8 hours at night. Raise the lights as the plants grow taller. Incandescent bulbs will not work for this process because they will get too hot. Most plants require a dark period to grow, do not leave lights on for 24 hours.
  • Seedlings do not need much fertilizer, feed when they are 3-4 weeks old using a starter solution (half strength of a complete indoor houseplant food) according to manufacturer’s directions.
  • If you are growing in small cells, you may need to transplant the seedlings to 3 or 4 inch pots when seedlings have at least 2 pairs of true leaves before transplanting to the garden so they have enough room to develop strong roots
  • Before planting in the garden, seedling plants need to be “hardened off”. Accustom young plants to outdoor conditions by moving them to a sheltered place outside for a week. Be sure to protect them from wind and hot sun at first. If frost threatens at night, cover or bring containers indoors, then take them out again in the morning. This hardening off process toughens the plant’s cell structure and reduces transplant shock and scalding.

Sowing Directly in the Garden:

  • Direct sow in late summer at least 12 weeks before the ground freezes.
  • Remove weeds and work organic matter into the top 6-8 inches of soil; then level and smooth.
  • Sow seeds evenly and cover with 1/4 inches of fine soil.
  • Firm the soil lightly and keep it evenly moist.
  • Seedlings will emerge in 10-20 days.

Planting in the Garden:

  • Select a location in full sun with good rich moist organic soil.
  • Prepare the bed by turning the soil under to a depth of 6-12, inches removing any debris, and lightly raking as level as possible.
  • The addition of organic matter (leaf mold, compost, well-rotted manure) benefits all gardens and is essential in recently constructed neighborhoods.
  • Plant on a cloudy day or in late afternoon to reduce transplant shock.
  • Dig a hole for each plant large enough to amply accommodate the root ball.
  • Unpot the plant and gently loosen the root ball with your hands to encourage good root growth.
  • Place the top of the root ball even with the level of the surrounding soil. Fill with soil to the top of the root ball. Press soil down firmly with your hand.
  • Use the plant tag as a location marker.
  • Thoroughly water and apply a light mulch layer on top of the soil (1-2 inches) to conserve water and reduce weeds.
  • Keep weeds under control during the growing season. Weeds compete with plants for water, space and nutrients, so control them by either cultivating often or use a mulch to prevent their germination.
  • Mulches also help retain soil moisture and maintain even soil temperatures. For perennials, an organic mulch of aged bark or shredded leaves lends a natural look to the bed and will improve the soil as it breaks down in time. Always keep mulches off a plant’s stems to prevent possible rot.
  • Careful watering is essential in getting perennials off to a good start. Water thoroughly at least once a week to help new roots grow down deeply. Soil should be damp at about 1 inch below the soil surface. You can check this by sticking your finger in the soil. Water early in the morning to give all leaves enough time to dry. One inch of rain or watering per week is recommended for most perennial plants. You can check to see if you need to add water by using a rain gauge.
  • Until plants become established, some protection from extreme winds and direct, hot sunlight may be necessary. Good air movement is also important.
  • After new growth appears, a light fertilizer may be applied. Keep granular fertilizers away from the plant crown and foliage to avoid burn injury. Use low rates of a slow release fertilizer such as Garden-tone, as higher rates may encourage root rots.
  • “Deadhead”, remove spent flower heads to encourage continuous flowering and prevent seed development.
  • Remove and discard foliage after a hard frost in fall.
  • In colder regions, apply another layer of mulch (1-2 inches) after the ground freezes in fall. Evergreen boughs (from Christmas trees) provide additional protection. Remove this mulch in the spring.
  • Divide perennials when plants become overcrowded, bloom size begins to diminish or plants lose their vigor. Divide Echinacea every 3-4 years. Divide in spring or fall. When plants are dormant in spring or fall, dig clumps from the ground and with a sharp knife or spade, cut into good sized divisions, each with several growing eyes and plenty of roots. Remove any dead or unhealthy plant parts and cut back stems. Replant one division where the plant was originally and plant the extra divisions elsewhere in your garden or give them away to gardening friends. Plant the divisions immediately, or as soon as possible, and water well.
  • Many gardeners do not cut back perennial flower seed heads in the fall, but wait until early spring before the new foliage appears. This provides food for wildlife over the winter.
  • Cut flowers when blooms open. Cones may also be cut for dried arrangements.
  • Echinacea is a terrific plant for the pollinator garden.
Full Sun
20-24 inches
12-16 inches
Bloom Season
Fall, Summer
Resistant To
Cold, Deer, Drought, Heat, Rabbit
Ornamental Use
Beds, Borders, Cut Flowers
Planting Time
Fall, Spring
Life Cycle
Echinacea, PowWow Wild Berry is rated 2.6 out of 5 by 5.
Rated 1 out of 5 by from Not one seed germinated I decided to give the seeds a try despite the negative reviews; I will request a refund as not one seed germinated. Purple coneflower seeds ordered, received, and planted at the same time are showing much stronger results. I'll update my review in the spring.
Date published: 2015-09-03
Rated 5 out of 5 by from love the rich color I have not had any issue with these plants, and love the rich color - which is true to the shared images.
Date published: 2014-07-14
Rated 1 out of 5 by from Dead old seed bought these and 2 packs of the Warm Summer Echinacea. Not might be an AAS winner but that doesn't help the seeds don't sprout. BTW the other 3 varietys I bought somewhere else I got 80%..who knows maybe 30 years experience starting seeds isn't enough. burpee has got the last of my money. used to be a great company, grew up with burpee seeds. but I don't have money to throw away on highly expensive seeds.
Date published: 2014-03-16
Rated 1 out of 5 by from Duds Sad to say that only 1 seed in this packet grew into a seedling. I'm using grow lights and great conditions, but they were duds. I purchased a different brand and almost all of those are growing, so I know it wasn't my grow method. I've purchased many many seeds from Burpee and this is my first experience with so many duds.
Date published: 2013-04-02
Rated 5 out of 5 by from Bright Color I started from seed last year. They were slow to develop. I learned to let them dry out in the pots between watering and they began to thrive. They were so late I kept them in gallon pots for fall planting. They bloomed very well. The color was bright and "berry" per the photos. I'm excited to see them have a full season in my garden. I replaced a whole bed of OLD Echinacea with pow wow. The color will be brighter and the size more controlled. I'm thinking of the white color for this season. The zone 3 is a real plus at my elevation. I would recommend pow wow. If you have a short season, plant your seeds inside early for good blooms this year.
Date published: 2011-01-31
  • 2016-10-23T06:30CST
  • bvseo_cps, prod_bvrr, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_5
  • loc_en_US, sid_prod001614, PRD, sort_mostRecent
  • clientName_Burpee