Internet Marketing Coordinator

W. Atlee Burpee & Co. the leading supplier to the American home gardener has an immediate opening for a Internet Marketing Coordinator. This position will assist in increasing Burpee’s sales and profitability through online marketing tactics that support (www.burpee.com, www.heronswood.com, and www.cooksgarden.com.) This will include implementation of marketing campaigns designed to increase online traffic and acquire new customers, and campaigns to maximize the value of and retain our current customers.

Key Responsibilities

• Serve as the day to day tactical contact with our online marketing agencies.
• Work with the DM team to identify new opportunities and implement campaigns.
• Work closely with internal/external teams to assemble creative assets to support marketing campaigns.
• Distribute marketing creative/promotions via each channel: SEM, Display, Affiliate, Email, etc.
• Implement and manage test campaigns to drive improved performance.
• Manage the marketing calendar specific to each channel SEM, Display, Affiliate, Email, etc.
• Manage and optimize our product datafeeds in the comparison shopping and affiliate channel.
• Assist in the testing of new online marketing channels.
• Deliver reporting on performance of all channels and special initiatives/tests.
• Assist with the monitoring of our social media efforts and brand presence.
• Complete the affiliate order reconciliations and promotions reports on a monthly basis.
• Deliver results within budget constraints.
• Perform other duties, as required.

Qualifications

• Minimum of 3 years experience in eCommerce/Online Marketing.
• Knowledge of eCommerce marketing tactics including affiliate, search (PPC and SEO), comparison shopping, display, and social media.
• Experience in working with online marketing vendors and advertising agencies.
• Ability to work in a team environment.
• Ability to prioritize and organize effectively.
• Excellent interpersonal and communication skills.
• Strong attention to detail.
• Ability to work independently and manage multiple projects and tasks concurrently.
• Self-starter, adaptive, and innovative.
• Proficient with Microsoft Office tools.
• Bachelor’s Degree in Marketing or Business Administration.