What personally identifiable information is collected and how is it used?
When you order products or register on the site, we need you to provide your name, email address, mailing address, day phone number and credit card information (when ordering products only), as well as create a user name and password. This allows us to keep a user profile so that we may customize preferences for each specific user, as well as provide a faster method for user to submit information to Burpee and receive back either the information or products desired.
What navigational information is collected and how is it used?
Burpee.com logs the user's Internet Protocol Address (IP). An IP address is a number that is automatically assigned to your PC every time you browse the Internet. Information from IP addresses is used for system administration, to examine overall traffic trends, troubleshooting, etc. This information is used only in the aggregate form.
Cookies, what are they and how are they used?
Most browsers are initially set up to accept these cookies. You may decide to reset your browser to refuse all cookies or to notify you when a cookie is being sent. However, if you decide to refuse all cookies please be aware that some Website features and Burpee services may be unavailable or may not function properly.
To opt out of Burpee advertising–related cookies, please follow the links below:
• General cookie tracking Opt–out:http://www.omniture.com/en/privacy/product#optout
• More information: http://www.omniture.com/en/privacy/product
• Google Analytics Opt Out Browser Add-on https://tools.google.com/dlpage/gaoptout
• More Information: http://www.google.com/ads/preferences/plugin/pluginfaq.html
How can users modify their personal information?
To modify your personal information, just go to "My Account" and the information is accessible.