W. Atlee Burpee & Co. the leading supplier to the American home gardener has an immediate opening for a Marketing Manager - Customer Management.  The Marketing Manager is responsible for developing and leading all online and offline direct marketing initiatives designed to increase sales from existing customers and improve customer retention.

Key Responsibilities include but not limited to:

• Develop and implement online and offline marketing programs designed to increase sales from existing customers.
• Implement CRM initiatives to drive improvements in cross-sell and up-sell performance.
• Create and manage comprehensive and targeted Email campaigns.
• Define and implement a customer lifecycle marketing plan.
• Build and manage an online community site for existing customers.
• Work closely with Analytics and IT to define and market to customer segments.
• Work closely with Customer Service to increase revenues from cross-sell and up-sell opportunities.
• Work across departments to improve overall communications with customers.
• Manage various marketing vendors to achieve performance improvements.
• Create and manage all customer lifecycle marketing campaigns.
• Develop and manage various tests to drive improved performance.
• Work closely with internal/external teams to assemble creative assets to be used in marketing initiatives.
• Establish benchmarks to measure success and ROI.
• Deliver results within budget constraints.
• Perform other duties, as required.

Qualifications

• Minimum 5 years experience in Online and/or Direct Marketing, ideally 5 years in online retailing.
• Minimum 3 years experience in email marketing; proven knowledge of email marketing tactics.
• Understanding of online marketing trends, tactics, and current events, particularly as they relate to customer relationship management.
• Significant experience in managing multiple marketing vendors.
• Fundamental understanding of technology and Internet-based solutions.
• Thorough understanding of the online customer experience and best practices for selling online.
• Outstanding leadership and interpersonal skills.
• Ability to work in a team environment.
• Ability to prioritize and organize effectively.
• Excellent interpersonal and communication skills.
• Strong attention to detail.
• Ability to work independently and manage multiple projects and tasks concurrently.
• Self-starter, adaptive, and innovative.
• Proficient with Microsoft Office tools
• Bachelor’s Degree in Marketing or Business Administration; MBA preferred.

If you meet the requirements and qualifications, please email your cover letter with salary requirements, and resume to hr@burpee.com - Subject line "Marketing Manager - Customer Management - JOB CODE EC4" or log onto our website at www.burpee.com and click on "employment link". COVER LETTERS/RESUMES WITHOUT REQUESTED INFORMATION WILL BE CONSIDERED LAST. NO PHONE CALLS PLEASE. Un-qualified candidates need not apply. Equal Opportunity Employer.

• Download Employment Application
• Email Resume/Application